MASTERS IN  MARKETING – DISTRIBUTION AND CUSTOMER RELATION ALSO AVAILABLE IN FRENCH

The graduates from the Masters in« Marketing »are numerous:

  • The job positions in marketing and management in the field of distribution: responsable marketing responsable, communication responsable, production chief MDD, sector and market manager,;responsable marketingresponsable of the commercial center,manager of animation and in franchise networks development .
  • The job positions in the interface between  marketing and  distribution in the distribution and in the  entreprises of huge consumption: clients, sector chiefs, category manager, responsable merchandising responsable, responsable of Trade-marketing, operational marketing.
  • Customer relations jobs  in the field of distribution and also in the majority of activity sectors (industry, banks, services...): chief projects CRM, electronic commerceand online trading  , responsable of sails discounts, responsable of direct marketing and interractive  marketing, responsable of loyalty programs, management of consumers services.
     
Master Marketing

STUDY PLAN

  •  Strategy of entreprise
  •  Management of HR
  •  Consumers attitudes
  •  Commercial Negociation 
  •  Trade Marketing
  •  Labor rights and collective conventions 
  •  Interpersonal Communication 
  •  Business English
  •  Distribution and  logistics
  •  Supply chain management
  •  E-Commerceand virtual  entreprise 
  •  Management of SI
  • Distributor strategy
  • International distribution
  • Distribution communication
  • Purchasing and supply management
  • Merchandising
  • Advertising and promotion of mass market products
  • Direct marketing
  • Quality management (products and services)
  • Data analysis
  • Leadership and coaching
  • Dynamics of cross-functional teams and Team Building
  • Management of franchise networks
  • Private label management
  • Category management
  • Marketing strategy
  • Customer relationship management (CRM)
  • Interactive marketing
  • Audit and control of distribution networks
  • Management and animation of distribution networks
  • entrepreneurship
  • Business Plan Workshop
  • Business Game
  • Internship, internship report and defense